Hang Logic installs picture hanging system for Burnside Council

Hang Logic installs a picture hanging system in Burnside Council’s main building

The History of Hang Logic – specialists in picture hanging systems

It all began with Art Logic and their search for the best picture hanging system. But what is Art Logic and why was it founded?

Jacqueline Mitchell’s Career and Idea

In 2002 Jacqueline Mitchell come back home after a 38 year stint overseas to a blank canvas. She’d had a few careers overseas – she taught theoretical Economics at Munich University and then moved to Brussels to work as a Simultaneous Conference Interpreter with the EU and the manifold organizations that had flocked to Brussels work in Europe’s hotspot.

What to do professionally now she wondered upon her return to Australia?  Her interpreting job had her traveling all over Europe and one of the things that had left a big impression on her was the magnificent, immense paintings businesses in Sweden displayed in their offices. This made them so inviting and compelling too. Compare that with the run-of-the mill drab, dreary office and those offices seemed like paradise.

How Art Logic was Founded

Haha – that was what she could do. She could find lots of brilliant local artists and rent their art to businesses on a rotation basis. Every 4 months the businesses would get new art – how much fun would that be.

That’s how Art Logic came about: it creates art exhibitions for businesses and changes their artwork every 4 to 6 months.

Why Art Logic Researched Picture Hanging Systems

Because Art Logic did not want to  destroy clients’ pristine walls by drilling new screws into them every time their art was rotated the business needed a picture hanging system that would stand the test of time. It had to be easy to use, aesthetically pleasing and have the right price tag.

In 2003 they first began researching picture hanging systems.

The final verdict was for the Artiteq hanging system, which is manufactured in Tilburg in the Netherlands. Jacqueline  visited their factory in the Netherlands and was impressed. The Artiteq picture art track is the only picture hanging system that come with a 10 year guarantee – this speaks for itself. You wouldn’t find a cheap Chinese knock-off with such a guarantee (excuse my language please).

The Birth of Hang Logic

Initially Art Logic installed the picture hanging systems only for their corporate clients. Then these clients and their clients wanted picture hanging rails in their homes. Jacqueline Mitchell, a savvy entrepreneur, realised that given the high demand for art track systems, a picture hanging system business would fare well on its own 2 feet. Thus  ‘Hang Logic’ was born.

Where has Hang Logic installed picture hanging systems?

Since then, Hang Logic has installed about 100,000 metres of the Artiteq art hanging systems in homes, schools, offices, libraries, council buildings, sports venues, cafés, restaurants and medical practices.The Hang Logic team is in love with this hanging system and the possibilities it offers (that is actually true!)

The Hang Logic team

Jacqueline Mitchell
Jacqueline MitchellGeneral Manager
Jacqueline founded Hang Logic in 2005. She discovered the Artiteq hanging systems whilst seeking the optimal solution for hanging and rotating paintings, pictures and photographs for Art Logic’s art rental clients. She loves this sleek solution that allows you to exhibit whatever tickles your fancy.
Andreas Viola
Andreas ViolaProcurement Manager
Andreas marries a passion for the arts with expertise in planning, evaluating and monitoring. Born and raised in Italy, he studied mechanical Engineering at the University of Turin. His further studies in Management and Leadership brought him to Australia. Once here, he was hooked: he fell in love with our country down under. His unfailing enthusiasm makes us all happy.
Samina Bak
Samina BakSocial Media Manager
Samina tackles social media like a circus juggler – she keeps many balls in the air yet ensures they all land safely. She is both a creative artist and a data scientist. She knows what it takes to make content move. Her analytical skills are both science and art; we call her our creative technologist.
Tony Mills
Tony MillsIT Operations Manager
Tony, a former Channel 9 Sydney studio wiz, joined our team in 2008. Tony’s sharp brain and passion for problem solving skills ensure that our ever-evolving web of reinstatement coherent whole. His surreal sense of humor and encyclopedic knowledge keep us wonderfully entertained.
Steph Cibich
Steph CibichCurator
Picture hanging is an art, and our Curator Steph has mastered it. She curates our clients’ art collections and hangs art for them. Steph has a Master of Arts (Curatorial and Museum Studies) and was Curatorial and Project Officer Intern at the Art Gallery of South Australia.
Thomas Mentzel
Thomas MentzelInstaller
Thomas loves a challenge. His building and engineering background give him the technical skills to tackle the toughest of jobs. Thomas is both an artist and a technician- he knows his craft and what he creates is original. His playful spirit is utterly delightful.
Greg Helbig
Greg HelbigInstaller
Greg masters perfection. A cabinetmaker by trade with 35 years of professional experience means he totally knows his stuff. Greg’s passion for the very best and latest tools give him that extra edge. His knowledge, skills and reliability impress.
Daryl Nicholls
Daryl NichollsInstaller and Electrician
Daryl’s methodical and knowledgeable approach to his craft along with his strength and fine motor skills make him a joy to work with. His eye for detail amazes us; he regularly points out something that no one else has noticed. Daryl is kind-hearted, patient, and a joy to be around.